The marine and RV retail market continues to rely on traditonal print catalogs to effectively promote and market their product lines to retailers and consumers. The feeling of this redesigned catalog conveys a modern look while maintaining the integrity of the Meguiar’s brand as the leader in appearance care and surface protection. Photography was shot on location and edited in-house in Photoshop. Special consideration of font size was given to ensure readability to older demographics of Meguiar’s customers. The main idea behind this catalog design was to pair visually stunning photography with standard product images and descriptions. These catalogs will be distributed at event marketing shows as part of a grassroots marketing campaign.
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