Meguiar's Extreme Marine products are designed for the extreme marine lifestyle. Think of wakeboard boats, high performance boats or anyone who looks at the water as their playground. The labels feature an overlay of blue in the design of the wave that covers a rainbow holographic foil substrate. When the bottle is turned in the sun, a shimmering effect happens. For the Extreme Marine logo, I wanted to stay away from the obvious "X" so many extreme branded products typically go for. The result is an emphasis on the word "marine" and the letterforms of the word "extreme" have been torn apart in the middle. The triangle behind the title is a subtle marine reference that can be interpreted as either a sail, the bow of a boat, or the fin of a shark.